Brand: Minimalist
Features:
- [ MULTI LEVEL HYDRATION ]: Hydration is key to healthy glowing skin. Hyaluronic acid serum with multi molecular hyaluronic acid provides hydration at depth and surface. Surface hydration results in instant glow and long lasting hydration delivers anti aging effects. Apply in day or night for oil free skin hydration.
- [ PLUMP & GLOWING SKIN ]: With power of Vitamin B5 it hydrates and seals it inside skin layers, making skin bouncy. A dull skin with dry patches or excessive oil can be dehydrated skin. This serum is formulated to provide maximum hydration at high concentration of humectants.
- [ REDUCES VISIBLE FINE LINES ]: Small molecular size Hyaluronic molecules penetrate deep and provide hydration from inside resulting in reduced signs of aging such as fine lines and age spots. With age skin's hydration decreases and thus it is must to have daily hydrating serum after your mid 20s. Hydrated skin stays younger & plump
- [ CLEAN & TRANSPARENT BEAUTY ]: This serum is (i) Fragrancefree (ii) Siliconesfree (iii) Sulfatesfree (iv) Parabensfree (v) Essential Oilsfree and (vi) Dyesfree. Also, it is noncomedogenic, oilfree, and hypoallergenic. Formulated at pH 6.0 to 7.0 with Hyaluronic acid sourced from Royal DSM, Netherlands; a global sciencebased company.
- [ FOR ALL SKIN TYPES ]: Hyaluronic Acid is scientifically proven safe for all skin types viz. dry, sensitive, oily, combination, normal. Since this serum is packed with humectants follow it up with a good lightweight moisturizer. For dry skin or during winters a moisturizer over humectants is a must
Details: Science behind this product:Alpha Arbutin has a similar structure as tyrosine (a non-essential amino acid that binds with tyrosinase to catalyze melanin synthesis). Due to its perfect affinity for active sites of tyrosinase Alpha Arbutin blocks tyrosine. It is thereby inhibiting melanin production without affecting cell viability, unlike Kojic Acid, which decreases tyrosine production and can be cytotoxic. Alpha Arbutin present in this serum has a very low IC50 value (IC50 is a measure of the potency of the compound in inhibiting a biochemical function. Low value means even less concentration of active is effective and more potent). It is scientifically proven to show effects even at lower concentrations. Also, every Arbutin is not the same. Beta Arbutin, commonly used in Arbutin serums, is cheap and less effective. According to the AAD, when you stop what is causing dark spots and protect your skin from damage by UV rays, then fading is effective and fast. This serum exhibits both anti-pigmentation and anti-tanning after UV exposure, resulting in an even bright skin tone. However, it is not meant for use as a fairness treatment or sunblock.
EAN: 8906128100061